WHAT IS OFF-PAGE SEO?
Off-page SEO also called “off-site SEO” refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Off-page SEO is necessary to do with on-page SEO of any website.
Off-page, SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.
Take a look at the list off-page SEO factor :
Building backlinks are at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high-value backlinks will usually rank on search engines better than an otherwise equal site with fewer backlinks.
Basically, by building external links to your website, you are trying to gather as many links as you can, so that you can bypass your competitors and rank higher on google search engine
There are some types of links:
SHARED CONTENT DIRECTORIES:
Websites like HubPages and information allowed you to publish content and in return, you could add a couple of links pointing to your websites and related post.
NATURAL LINKS :
A natural link is editorially given without any action on the part of a page owner. For example, a website blogger adding a link to a post that points toward their website is a natural link.
Many people were commenting on blogs and forums for the sole purpose of getting a link back to their website.
- Manually built links:
Manually built links are acquired through calculated link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more backlinks.
It should be noted that almost all of the links you get from social media sites are “nofollow” but this does not mean that they do not have any value. You should primarily focus your social media efforts on engaging your customers with interesting content, promotions (if relevant), and polls and conversations that will increase their affinity for your brand. You can promote your website to a degree, but generally speaking, improvements in your local rankings will come from other factors.
Top 10 Social Media Site:
Social Bookmarking sites are one of the best platforms to promote your website and gain traffic on your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it, and delicious.com to promote your content.
Top 10 Social Bookmarking Site:
Article Submission is one of the off-page SEO techniques. Some people have a misconception that article submission has now died. It’s not true. Even after the new SEO updates, article submission is a great off-page SEO trick to achieve quality backlinks to your website or blog. Article Submission is good for not just getting quality backlinks, but also it offers lots of benefits.
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Top 10 Article Submission Site:
Image submission in SEO involves leaving images related to your website in different image sharing or submission sites. It entails choosing the right image, alt text, file format, and description.
You can make image submissions either by posting images on your website or submitting images to various image submission sites. Popular sites include Facebook, Pinterest, Google+, Tumblr, Twitter, Flickr, and Instagram. To submit an image on any of them, simply create an account and post your images.
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description, and tags.
Top 10 Article Submission Site:
Document Submission is very important for SEO. You can create a PDF brochure for your website and promote it. The PDF or Document should be search engine optimized for better results. PDF or Document can be optimized in the same way as HTML pages.
There are so many PDF websites available for sharing your PDF file. Search engines can read PDF the same way as HTML. These sites are frequently updated and hence search engines crawl these sites more often. Getting a backlink here will get your keywords optimized and bring more traffic. Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.